Branding and Graphic Design: What Comes First?

Fedora Group believes your first step in marketing your business should be branding. Branding is made possible with graphic design services for logo design and other visual elements. The two are almost indistinguishable. Fedora Group’s services for branding and graphic design are not. As a client, you can mix and match any service you need.

Both branding and graphic design are all about visual elements. Logos, websites, headers, business cards, brochures and more – all fall under both categories of branding and graphic design. It’s just branding includes a strategy and graphic design provides some key building blocks for that strategy.

What is Branding?

Branding is conveying your commitment to delivering on superior products and services to customers through graphics and messaging. Branding goes beyond just graphic design and encompasses the entire customer experience, from visuals to the interactions with the customer. It’s the steps you take, as a business, with design choices and other decisions, to shape the public perception of your company.

Branding Logo Design

Turn your business into an easily recognizable visual of your brand with a custom logo. The logo is an integral part of both branding and graphic design. A memorable logo is paramount in the crowded internet marketing space today. Always use design, font, and color relevant to your business.

Fedora Groups’s Branding Logo Design package includes two initial logo design concepts to choose between and three revisions of the original design to customize it to your preference. The final logo set will include different sizes and types for different applications. All logo options will be available online for your convenience on Fedora Groups’s Branding Suite.

The Branding Suite containing the tangible online logos and guide will be used to generate all your sales and marketing efforts in the future. The visual brand will serve your business for years to come. You now have a blueprint for all your print and digital advertising and sales collateral.

FGL Branding Suite

The specialized Branding Suite provides a guide for your brand, including logos of various sizes and types, typography requirements and color palette specifics. This assures your brand is used consistently on all mediums and platforms, print and digital. The Branding Suite includes a detailed breakdown of all your brand identity elements and instructions to use your brand asset files.

Final logo & approved variations – Final logo with variations for different sizes and types

Typography – The messaging through font and voice

Brand style guidelines – Communicates your brand consistently

Color palette – The colors used to showcase your brand

Visual elements – Includes photography and imagery

Why Choose Fedora Group for Branding and Graphic Design?

Branding and graphic design are almost indistinct. The only difference is strategy. The strategy behind branding is what sets it apart. The strategy is what Fedora Group excels at and what sets us apart from other digital marketing companies. Our consultative approach and first-class service in all that we do is the Fedora Group difference that keeps our clients with us year after year, project after project.

What is Graphic Design?

Graphic design is crafting visual content to communicate ideas and information. This is done through image, color, lettering, and voice. Graphic design connects you with the end user, the client.

Fedora Group’s graphic design team draws on years of experience in both the public and private sectors. Using the latest in industry-standard software, the designer will develop whatever you may bring to the table. You dream it, we’ll realize it – websites, infographics, logos, brochures, posters, maps, backdrops, newsletters, ads, banners, displays, PowerPoints, and more.

Our skilled designer works with the web developer, digital marketer, and others as a team to tackle your design and technical needs, now and in the future. We prevail when we find innovative visual solutions to hook the audience and get your message across. From flyers to advertisements, online and off, we use design to give your message power.

Graphic Design Services

Social Media Profile & Cover Graphics: Protect your brand across all social platforms with a custom profile and cover image for Facebook, Instagram, Twitter, YouTube, and/or LinkedIn. Fedora Group can create a complete profile for new social media users or overhaul an existing profile for any and/or all these social platforms.

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